In today’s world, everyone goes to one area of the web to find any service they need – that place is, Google. It’s one thing to have a beautiful, conversion-focused website. However, that’s only half the battle. If no one sees your site, or if no one is going to your site, then what’s the point? You’ll have no traffic to convert in actual paying customers.
SEO (Search Engine Optimization) comes into play here. The ability to optimize your website correctly, to attempt to show up high in Google for the keywords that your customers are searching you for, is very important. This allows the visibility of your website to be very high, and of course with that, comes traffic and bringing in many more customers into your website.